After so many months of waiting with bated breath, we can finally tell you all about the amazingly inspiring project we’ve been working on. Back in November, we received an email from Perion, a company owned by the former CEO of American Greetings, introducing us to a new concept unlike anything that exists for the wedding industry. This site would be be launching in 2015, and would be a little like if Beholden, Pandora and Pinterest were combined to thoughtfully design and curate every element of your beautiful wedding, beginning to end. Lucky Luxe along with 4 other stationers from across the country were commissioned to create the new designs, and in December 2014, we created 8 of the 20 invitation suites exclusively for their collection that reflect vintage, rustic, and classic themes. I’ve been so excited for this baby to be born, and I’m so very proud to show her off to y’all. Meet Violet!
Violet is the first do-it-yourself wedding design tool and features an intuitive way to help brides discover, envision and personalize their perfect wedding day. In addition, the site uses inspirational content from real weddings and their associated photographers, as well as aesthetic content from actual wedding designers, helping brides and grooms envision their perfect day from the actual experiences of others.
How does Violet work? Newly engaged brides and grooms that visit Violet are immediately given a variety of wedding style and mood options to choose from, helping them create beautiful and inspiring combinations that speak to their personalities. Currently, brides and grooms can choose between 20 different style and mood combinations, but they plan to more than double the style and mood combinations by the end of 2015.
The Lucky Luxe for Violet flat print collection includes:
The website is in the Beta phase currently, but soon clients will be able to purchase Lucky Luxe stationery through Violet and connect with the best vendor matches for their style and location. If you’re engaged, this is the place to begin designing every detail of your dream wedding, curated by professionals and personalized just for you. Y’all have fun!